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Chapter 1:

6 Maslow Hierarchy Of Needs.

Chapter 2:

4 Direct Marketing And Consumer Behavior.

Chapter 3:

1 Introduction.

Chapter 4:

2 Consumer Decision Making Process.

Chapter 5:

3 Facctors Affecting Consumer Behavior.

Chapter 6:

5 Traditional Models Explaining Consumer Behavior.

Consumer Behavior Summary.

Consumer Behavior Final Exam 2022 2023.

Consumer Behavior Final Exam 2020 2021.